Our first idea really put us on the map quite literally - revealing the ocean in Google Street View.
Over 99% of people in the world have never gone diving - and probably never will. It is a huge issue for ocean conservation. The ocean is another world that most people don't know or understand. Our big idea was to take Google Street View underwater. Funded by our founding sponsor XL Catlin we developed a unique underwater 360-degree camera (SVII) capable of revealing the oceans in Google Street View.
More people went virtual diving in the first week of its launch than have ever been diving in person. The imagery is the most viewed underwater imagery in history (with views in the billions) and we're only just getting started.